Terms of Use & Privacy Policy

LITTLE TOWN TALES - TERMS OF USE & PRIVACY POLICY (UK GDPR COMPLIANT) Last Updated: August 2026 1. INTRODUCTION & OVERVIEW Welcome to Little Town Tales ("we", "our", "us"). By creating an account or using our website and services, you agree to be bound by these Terms of Use and Privacy Policy. Our privacy practices comply with the UK General Data Protection Regulation (UK GDPR), tailored by the Data Protection Act 2018 (DPA 2018). If you do not agree to these terms, please do not register for or use our service. 2. ELIGIBILITY, ACCOUNT REGISTRATION & CHILDREN'S DATA - Adult Account Requirement: You must be at least 18 years of age (or the age of legal majority in your jurisdiction) to register an account, purchase subscriptions, or place print orders. - Parental Consent & Children's Data: Accounts must be created and operated exclusively by a parent, legal guardian, or adult adult author. While our platform allows adults to create storybooks for children, we do not knowingly collect personal data directly from children under 13 without verifiable parental consent in accordance with ICO Age Appropriate Design Code (Children's Code) standards. Any children's names, descriptions, or character details provided during book creation are processed solely on the instructions of the registering parent/guardian. - Accuracy: You agree to provide accurate, current, and complete registration information (including your name, date of birth, country, and postcode). 3. UK GDPR DATA PROTECTION, PRIVACY RIGHTS & ICO COMPLAINTS In accordance with the UK GDPR and Data Protection Act 2018: - Data Controller: Little Town Tales Ltd is the Data Controller responsible for your personal data. - Lawful Basis for Processing: We process your data based on contract performance (providing your account and storybooks), legal compliance (tax/audit records), and explicit consent (optional marketing communications). - Data Captured: We collect your name, email, date of birth, country, postcode, story assets, character descriptions, and communication preferences. - Data Subject Rights: Under UK GDPR, you have the right to: 1. Access: Request a copy of the personal data we hold about you. 2. Rectification: Request correction of inaccurate personal data. 3. Erasure ("Right to be Forgotten"): Request permanent deletion of your account and personal story data. 4. Restriction & Objection: Object to or restrict processing of your personal data. 5. Data Portability: Request transfer of your data in a structured, machine-readable format. 6. Withdraw Consent: Withdraw marketing consent at any time without affecting lawful processing prior to withdrawal. - Right to Complain (The ICO): You also have the right to lodge a complaint at any time with the UK supervisory authority for data protection issues, the Information Commissioner's Office (ICO) (www.ico.org.uk). 4. MARKETING COMMUNICATIONS & OPT-IN PREFERENCES If you opt in to receive marketing, offers, and tips, we will send periodic email communications. You may unsubscribe or withdraw consent at any time via the link in any email or through your Account settings. 5. AI CONTENT GENERATION, INTELLECTUAL PROPERTY & AUTOMATED MODERATION - Ownership Rights: We retain full ownership rights over all AI-generated content, including text, rhyming verse, character artwork, blueprints, cover designs, and storybook layouts created on the platform. - User Prompts: You retain ownership rights in original, non-AI text prompts and character descriptions supplied by you. - Permitted Usage: We grant active subscribers a non-exclusive personal license to view, download, and order printed copies of compiled storybooks. - Third-Party Copyright & IP Restrictions: Users are strictly prohibited from submitting prompts, uploading assets, or attempting to generate content that infringes upon third-party copyrights, trademarks, or intellectual property rights (including copyrighted characters, branded concepts, or proprietary text). You represent and warrant that your inputs and custom descriptions do not violate any third-party intellectual property. - AI Unpredictability & Output Disclaimer: You acknowledge and agree that AI systems are non-deterministic and probabilistic by nature. Output content (including story text, rhyming verse, character visual consistency, and image details) may vary significantly across generations and may contain unexpected elements or inaccuracies. We do not guarantee specific, identical, or faultless results for any prompt, and users should review all generated stories prior to ordering prints or sharing. - Automated Decision-Making & Content Moderation (Article 22 UK GDPR): Our platform utilizes automated safety screeners and automated keyword moderation algorithms to screen input prompts and generated content for safety, copyright infringement, or prohibited material. If a prompt or generation is automatically blocked, rejected, or results in automated account suspension, you have the right to request human review and intervention by contacting [email protected]. 6. PROHIBITED USAGE, MISUSE & ACCOUNT BANS - Illegal & Inappropriate Content: The platform must not be used to generate, submit, or distribute illegal, inappropriate, explicit, offensive, abusive, hateful, or copyright-infringing material. - Copyright Protection: Attempting to create, replicate, or request copyrighted material, trademarked characters, or unauthorized third-party content is strictly forbidden and may result in immediate prompt rejection or content deletion. - Termination Right: We reserve the right to immediately suspend or permanently ban any user account, without refund, if the platform is used in an illegal, infringing, or inappropriate manner. 7. SERVICE, FEATURE & PLAN MODIFICATIONS We reserve the right to modify, alter, update, add, remove, or change platform functionality, system features, monthly generation allowances, tier features, and plan limits at any time. 8. SUBSCRIPTION TIERS, CANCELLATION & UK CONSUMER COOLING-OFF WAIVER - Subscription Tiers: Monthly text generations, image generations, and saved asset caps are defined by your active tier (Free, Starter, or Creator). - Asset Retention: Storybooks are retained according to your active plan duration (14 days for Free, 180 days for Starter, 365 days for Creator). - Statutory 14-Day Cooling-Off Period Waiver (Consumer Contracts Regulations): Under the UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, digital service consumers ordinarily have a 14-day statutory right to cancel a digital subscription. By subscribing to a paid plan and immediately generating AI content, downloading PDFs, or accessing digital features prior to the end of the 14-day period, you explicitly request and consent to immediate performance of the digital service and acknowledge that you thereby waive your 14-day statutory right of cancellation once digital content generation or download has commenced. - Subscriptions & Renewals: Subscriptions renew automatically each billing cycle. You may cancel auto-renewal at any time via your account settings to take effect at the end of your current billing period. 9. ACCOUNT DELETION & DATA PURGE When you request account deletion, saved storybooks, character profiles, generated images, and database profiles are immediately purged. Financial audit records (payment receipts and print orders) are retained for statutory legal and tax compliance. 10. DATA CONTROLLER CONTACT & REGULATORY INQUIRIES For UK GDPR data protection inquiries, exercising your privacy rights, or requesting human review of automated decisions, please contact our Data Protection Officer at: Data Controller: Little Town Tales Ltd Company Registration Number: 12345678 (Registered in England and Wales) Registered Office: 123 Storybook Lane, London, UK Privacy & Data Protection Email: [email protected]